Intellectual Property Strategy
Strategic Alignment, Portfolio Management, Asset Performance, and Thought Leadership
In a prior post, I explained why the inherent characteristics of intellectual property assets (patents, for example) don’t automatically translate into competitive advantage of a business. Competitive advantage requires more than just having exclusive rights to a technology. In fact, competitive advantage is much, much more than that.
Continue reading “What is Competitive Advantage?”
At its core, strategy is all about competitive advantage. Strategy is fundamentally about how to gain and sustain an advantage over direct and indirect competitors. Competitors, of course, include anyone seeking or drawing revenue (or attention) from the same market segments you are pursuing.
So then, why is your IP Strategy so disconnected from competitive advantage?
Continue reading “Can you explain how your Patents and IP support your Competitive Advantage?”