Tag: risk

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Use these 3 Perspectives to Think about your Startup?

You can take an idea and turn it into a business in numerous ways. Most businesses, however, can be viewed from 3 separate perspectives:

  • What is the product or service you offer?
  • Who is your target market, and how do you sell your product/service to them?
  • Have you minimized risks to allow you “freedom to operate” your business?
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Use these Four Factors to Assess Your Business Strategy Profile

Every business exists for a purpose. Usually, that purpose is to make money. However, making money is not a business strategy. Selling products or services is not a strategy, either. It is entirely possible to run a business by selling products or services to make money, without having a strategy in place. It is possible, but it is dangerous because the business will be reactive to customers, competitors, and other market forces, instead of proactively driving toward a specific posture within the competitive landscape.

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