Portfolio – Intellectual Property Strategy

April 20, 2020April 20, 2020

Intellectual Property Strategy – An Integrated Approach to Aligning your IP Assets with your Business Strategy

What is an Integrated Intellectual Property (IP) Strategy?

In the broadest sense, an Integrated IP Strategy refers to a comprehensive strategy that accounts for the specific details of a particular entity and its IP opportunities. This will be different for every company, creator, and IP owner because strategy is, in its very essence, built on market and resource heterogeneity, rather than homogeneity. Consequently, the optimal IP strategies for two different entities, technologies, market, or even business divisions within the same company will uniquely correlate with those circumstances that are unique to each situation.

April 16, 2020

Four of the Fastest Fixes for your Patent Portfolio

Everyone is in crisis mode right now. Even businesses that are doing still generating acceptable revenues should recognize these turbulent times as an opportunity to implement a couple quick fixes to your patent portfolio. In case your portfolio growth has been lacking direction lately and growing without enough direction and deliberation, here are a few of the fastest ways to begin right-sizing your portfolio and controlling your costs.

March 30, 2020

Nine Ways Intellectual Property will be Impacted by COVID-19

Here are some ways I predict the IP landscape will be impacted by the devastating impacts of COVID-19. You’ll notice I only listed eight below–I saved the ninth way for you. What is the other way you think IP will change?

IP Litigation. Litigation inevitably increases after economic downturn. IP litigation will continue or increase as market scarcity increases and, consequently, competition for the same market segment rises.
IP Strategy. Businesses that lack strategic direction will seek strategic counsel and insight. The top priorities of IP owners will be 1) make sure legal teams understand business strategy and objectives, and 2) find ways to qualitatively and quantitatively evaluate, implement, and report on alignment of IP Strategy with business strategy and objectives.

March 20, 2020

Are You Managing Your Patent Portfolio Strategically?

[This post was originally published February 2, 2018, on LinkedIn by Jeff Holman.]

How many times have you found yourself scrutinizing your budget for opportunities to save money, control costs, and optimize productivity? You might find a way to save $100 on travel or $15 on office supplies, because you can easily evaluate the cost/benefit analysis of these expenses.

When it comes to your legal costs, do you find yourself making decisions with very little ability to articulate the benefits you’re obtaining? In terms of your patent portfolio, can you articulate the specific objectives of your portfolio? Or do you just assume you are “protecting” your inventions, because your outside counsel tells you what everyone else is doing, without a clear understanding of what “protecting” really means?