Here are some ways I predict the IP landscape will be impacted by the devastating impacts of COVID-19. You’ll notice I only listed eight below–I saved the ninth way for you. What is the other way you think IP will change?
- IP Litigation. Litigation inevitably increases after economic downturn. IP litigation will continue or increase as market scarcity increases and, consequently, competition for the same market segment rises.
- IP Strategy. Businesses that lack strategic direction will seek strategic counsel and insight. The top priorities of IP owners will be 1) make sure legal teams understand business strategy and objectives, and 2) find ways to qualitatively and quantitatively evaluate, implement, and report on alignment of IP Strategy with business strategy and objectives.