Intellectual Property Strategy
Strategic Alignment, Portfolio Management, Asset Performance, and Thought Leadership
IP Strategy sits at the crossroads of technology, law, and business. With a focus on competitive advantage, IP Strategy can be aligned with Business Strategy to create and exploit powerful positioning and meaningful differentiation within a competitive landscape.
Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.
– Dean Kamen
In a prior post, I explained why the inherent characteristics of intellectual property assets (patents, for example) don’t automatically translate into competitive advantage of a business. Competitive advantage requires more than just having exclusive rights to a technology. In fact, competitive advantage is much, much more than that.
Continue reading “What is Competitive Advantage?”
At its core, strategy is all about competitive advantage. Strategy is fundamentally about how to gain and sustain an advantage over direct and indirect competitors. Competitors, of course, include anyone seeking or drawing revenue (or attention) from the same market segments you are pursuing.
So then, why is your IP Strategy so disconnected from competitive advantage?
Continue reading “Can you explain how your Patents and IP support your Competitive Advantage?”Every business exists for a purpose. Usually, that purpose is to make money. However, making money is not a business strategy. Selling products or services is not a strategy, either. It is entirely possible to run a business by selling products or services to make money, without having a strategy in place. It is possible, but it is dangerous because the business will be reactive to customers, competitors, and other market forces, instead of proactively driving toward a specific posture within the competitive landscape.
Continue reading “Use these Four Factors to Assess Your Business Strategy Profile”
[This post was originally published April 5, 2017, on LinkedIn by Jeff Holman.]
There are a lot of different definitions of strategy. Go ahead and search the internet–you will find an endless list of strategy definitions. Some of them are similar to one another, while others are wildly differenty. My abbreviated definition of strategy is the alignment of actions with objectives. Building on this abbreviated definition, I propose every viable definition of strategy must include at least four basic components.
