Every business exists for a purpose. Usually, that purpose is to make money. However, making money is not a business strategy. Selling products or services is not a strategy, either. It is entirely possible to run a business by selling products or services to make money, without having a strategy in place. It is possible, but it is dangerous because the business will be reactive to customers, competitors, and other market forces, instead of proactively driving toward a specific posture within the competitive landscape.
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Intellectual Property Strategy
Strategic Alignment, Portfolio Management, Asset Performance, and Thought Leadership