IP Strategy sits at the crossroads of technology, law, and business. With a focus on competitive advantage, IP Strategy can be aligned with Business Strategy to create and exploit powerful positioning and meaningful differentiation within a competitive landscape.
Continue reading “IP Strategy Roundup (16 June 2020)”Get “Patent Pending” – The Number One Reason You Need a Provisional Patent Application to Protect Your Invention (and how to use our 30-day challenge to get “patent pending”)
Inventors are intelligent and inquisitive. That’s a good thing. That’s how your invention came about in the first place.
Be careful, though, of information overload which leads to confusion or, worse, poor decisions based on misinformation from a careless mentor, unscrupulous invention help company, or “social media expert.”
Continue reading “Get “Patent Pending” – The Number One Reason You Need a Provisional Patent Application to Protect Your Invention (and how to use our 30-day challenge to get “patent pending”)”IP Strategy Weekly Roundup (5 May 2020)
IP Strategy sits at the crossroads of technology, law, and business. With a focus on competitive advantage, IP Strategy can be aligned with Business Strategy to create and exploit powerful positioning and meaningful differentiation within a competitive landscape.
Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.
– Dean Kamen
What is Competitive Advantage?
In a prior post, I explained why the inherent characteristics of intellectual property assets (patents, for example) don’t automatically translate into competitive advantage of a business. Competitive advantage requires more than just having exclusive rights to a technology. In fact, competitive advantage is much, much more than that.
Continue reading “What is Competitive Advantage?”Can you explain how your Patents and IP support your Competitive Advantage?
At its core, strategy is all about competitive advantage. Strategy is fundamentally about how to gain and sustain an advantage over direct and indirect competitors. Competitors, of course, include anyone seeking or drawing revenue (or attention) from the same market segments you are pursuing.
So then, why is your IP Strategy so disconnected from competitive advantage?
Continue reading “Can you explain how your Patents and IP support your Competitive Advantage?”Nine Ways Intellectual Property will be Impacted by COVID-19
Here are some ways I predict the IP landscape will be impacted by the devastating impacts of COVID-19. You’ll notice I only listed eight below–I saved the ninth way for you. What is the other way you think IP will change?
- IP Litigation. Litigation inevitably increases after economic downturn. IP litigation will continue or increase as market scarcity increases and, consequently, competition for the same market segment rises.
- IP Strategy. Businesses that lack strategic direction will seek strategic counsel and insight. The top priorities of IP owners will be 1) make sure legal teams understand business strategy and objectives, and 2) find ways to qualitatively and quantitatively evaluate, implement, and report on alignment of IP Strategy with business strategy and objectives.