Everyone is in crisis mode right now. Even businesses that are doing still generating acceptable revenues should recognize these turbulent times as an opportunity to implement a couple quick fixes to your patent portfolio. In case your portfolio growth has been lacking direction lately and growing without enough direction and deliberation, here are a few of the fastest ways to begin right-sizing your portfolio and controlling your costs.
Continue reading “Four of the Fastest Fixes for your Patent Portfolio”Top 3 Mistakes when starting your Patent Strategy
Speaking with prospective clients this week reminded me of some common, and potentially costly, mistakes that innovators make. These mistakes are the result of preconceptions about patents that can be plain wrong.
Here are 3 of the top misconceptions people have about patents.
Continue reading “Top 3 Mistakes when starting your Patent Strategy”Can you explain how your Patents and IP support your Competitive Advantage?
At its core, strategy is all about competitive advantage. Strategy is fundamentally about how to gain and sustain an advantage over direct and indirect competitors. Competitors, of course, include anyone seeking or drawing revenue (or attention) from the same market segments you are pursuing.
So then, why is your IP Strategy so disconnected from competitive advantage?
Continue reading “Can you explain how your Patents and IP support your Competitive Advantage?”Nine Ways Intellectual Property will be Impacted by COVID-19
Here are some ways I predict the IP landscape will be impacted by the devastating impacts of COVID-19. You’ll notice I only listed eight below–I saved the ninth way for you. What is the other way you think IP will change?
- IP Litigation. Litigation inevitably increases after economic downturn. IP litigation will continue or increase as market scarcity increases and, consequently, competition for the same market segment rises.
- IP Strategy. Businesses that lack strategic direction will seek strategic counsel and insight. The top priorities of IP owners will be 1) make sure legal teams understand business strategy and objectives, and 2) find ways to qualitatively and quantitatively evaluate, implement, and report on alignment of IP Strategy with business strategy and objectives.
COVID-19 is a (Devastating) Opportunity to Connect and Collaborate
Economic downturns can be devastating. The current situation with COVID-19 certainly is. The recent earthquake and aftershocks in Utah didn’t ease the anxiety levels any.
Continue reading “COVID-19 is a (Devastating) Opportunity to Connect and Collaborate”Use these 3 Perspectives to Think about your Startup?
You can take an idea and turn it into a business in numerous ways. Most businesses, however, can be viewed from 3 separate perspectives:
- What is the product or service you offer?
- Who is your target market, and how do you sell your product/service to them?
- Have you minimized risks to allow you “freedom to operate” your business?
