What is an Integrated Intellectual Property (IP) Strategy?
In the broadest sense, an Integrated IP Strategy refers to a comprehensive strategy that accounts for the specific details of a particular entity and its IP opportunities. This will be different for every company, creator, and IP owner because strategy is, in its very essence, built on market and resource heterogeneity, rather than homogeneity. Consequently, the optimal IP strategies for two different entities, technologies, market, or even business divisions within the same company will uniquely correlate with those circumstances that are unique to each situation.
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